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Joseph Grenny is the co-founder of VitalSmarts, one of the most respected corporate training and organizational development companies globally with clients representing 300 of the Fortune 500 companies.  Joseph also co-founded The Other Side Academy, which is a two year, peer-run residential school for those with deeply broken lives. They help people with long histories of crime, homelessness, and addiction to transform their lives at no cost to them or the government. He is the Chairman of the Board of Unitus Labs, a nonprofit on a mission to reduce global poverty through economic self-empowerment. They've deployed over a billion dollars globally to battle poverty. Joseph is a four-time New York Times bestselling author with seven books to his credit, including Crucial Conversations, Crucial Accountability, Influencer, and Change Anything. In this episode… Change is hard-hitting and more often than not, it will require you to sacrifice ego, time, and money. But if you have to choose between sacrificing your