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Kim Walsh Phillips is a multiple seven-figure business entrepreneur with no business degree. She has put more than a billion dollars in her clients’ pockets through direct response and social media marketing.  Kim is also the Founder of Powerful Professionals, where she empowers entrepreneurs to stop relying on word-of-mouth marketing and start scaling quickly online. She is the best selling author of the book No B.S. Guide to Direct Response Social Media Marketing, which she co-authored with Dan S. Kennedy. She’s also a renowned public speaker who has spoken at different conferences worldwide and has shared the stage with the likes of Tony Robbins and Gary Vaynerchuk. In this episode… Let's face it, not all marketing strategies on social media are great. In fact, some of them are downright terrible. And according to Kim Walsh Phillips, about 87% of businesses on there have no trackable ROI because they aren't doing anything to track them. With the skyrocketing activity levels on social media activity since t