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Bill Esteb is a legend in the chiropractic marketing education world. He has been helping chiropractors since 1987 to break down complex things in very simple ways to improve the way they communicate with clients.  He is the founder of Patient Media, and Perfect Patients, where he renders custom websites and digital marketing services to chiropractors. Bill is also the co-founder of Smile Marketing, a company that focuses on providing the same website customization and digital marketing services to dentists. In this episode… When facing a crisis as unprecedented as the COVID-19 pandemic, how do you adapt your business? What safeguards can you put in place to ensure that your business will still run smoothly while following the rigors of the new norm that your business has been thrust into?  According to Bill Esteb, a legend in the chiropractic marketing education world says that the first step is to amp up your communication with clients and then you need to shift your point of view about how to tackle the cr