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Don Hauptman is one of the legends of copywriting and direct mail marketing. He is an award-winning direct-response copywriter with a 30+ year career during which time he created many successful direct mail packages and renewal campaigns. Don retired a few years ago but still speaks and writes on marketing.  Don may be best known for his headline “Speak Spanish [French, German, etc.] Like a Diplomat!” This familiar series of ads has sold spectacular numbers of recorded foreign language lessons and generated revenues in the tens of millions of dollars. His work is mentioned in three major college advertising textbooks and examples of his promotions are cited in the books Million Dollar Mailings (1992) and World’s Greatest Direct Mail Sales Letters (1996). He is also the author of The Versatile Freelancer, which shows self-employed professionals how they can diversify into public speaking, training, consulting, and critiquing. The successes of your marketing campaigns are as good as the market research behind t