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Why You Should Test Your Message with Daniel Harmon Co-Founder of Harmon Brothers
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:40:13
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Sinopsis
Daniel Harmon is the co-founder and creative visionary at Harmon Brothers - where they use storytelling, humor and direct response to create social videos that sell products. They are behind some of the most viral ads and have collectively driven more than one billion views, over $300 million in sales, and revolutionized the way products are marketed. They have created Internet advertising blockbusters including Squatty Potty, Purple Mattresses, Chatbooks, FiberFix and Poo~Pourri to name a few. Here’s a glimpse of what you’ll learn: [1:40] Jeremy introduces his guest, Daniel Harmon. [3:20] Daniel talks about growing up in a large rural family. [7:30] How did Daniel get involved with home security sales? [11:30] Learning to market to a larger audience. [16:00] How the Harmon Brothers got started. [24:20] Working with the folks from Squatty Potty. [29:15] How Daniel and his team create captivating videos. [34:00] Creating a good call to action. [37:50] A low moment in business for Daniel. In this episode… Wh