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[One Question] Marketing a Product featuring Sweet Beans with Maddy Hasulak Founder of Love Grown

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Sinopsis

Today we have Maddy Hasulak who is the founder of Love Grown that started in 2009. Love Grown has a mission to make cereals healthier, their tagline is, “Beans for breakfast.” Their cereals are made with a blend of navy, lentil and garbanzo beans with flavors such as Chocolate and Strawberry Power O’s. In addition to cereals for kids and adults, they also have ancient grain granola and regular granola. They can be found in thousands of stores across in the US such as Sprouts, Kroger, Whole Foods, Safeway, Natural Grocer, and many more.  Here’s a glimpse of what you’ll learn: [1:25] Jeremy introduces his guest, Maddy Hasulak. [3:00] What has allowed Maddy to successfully market her product to retailers? [4:30] Maddy talks about the ecommerce angle for her brand. [6:00] What was the process of acquiring the Love Grown domain name? [8:00] Maddy shares a low point faced along the way. [10:00] Proud moments on the journey. In this episode… What does it take to develop and market a product that utilizes sweet bea