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Discover What it Means to be a Category King with Christopher Lochhead Host of Legends and Losers
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 1:19:18
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Sinopsis
Today we have Christopher Lochhead who started his first company at 18 and retired 30 years later. He is a three-time public company CMO, best selling author, and host of Legends and Losers Podcast. He was a co-founder of Play Bigger Advisors, served as Chief Marketing Officer of Mercury Interactive, a $1B software company that was acquired by Hewlett-Packard in 2006 for $4.5B. He is coauthor with Al Ramadan and Dave Peterson and Kevin Maney of Play Bigger: How pirates, dreamers, and innovators create and dominate markets. Here’s a glimpse of what you’ll learn: [1:25] Jeremy introduces his guest, Christopher Lochhead. [3:00] The world doesn’t need more bullshit. [12:30] Where is podcasting going? Is it oversaturated? [17:00] Christopher talks about his Father-In-Law and his fruit orchard. [22:30] What was the motivation for writing the book, “Play Bigger?” [27:20] A healthy disregard for the status quo. [29:00] Christopher talks about getting kicked out of school. [32:00] The value of entrepreneurship and th