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The Journey from Branding Expert to Entrepreneur with Erika Szychowski Founder of Good Zebra
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:59:16
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Sinopsis
Today we have Erika Szychowski, founder of Good Zebra which is a protein-packed animal cracker set out to challenge the snack food industry. Good Zebra has 12 grams of protein per 2-ounce servings, NO refined sugar – it is sweetened with only organic honey and coconut sugar and has no artificial ingredients or preservatives. The 11 unique spirit animals found in Good Zebra are inspired by street and tattoo art, the flavors include vanilla, lemon, and chai with peanut butter and chocolate not far behind. Good Zebra can be found in Peet's Coffee & Tea across the nation, select retailers, on Amazon and on the Good Zebra website. Here’s a glimpse of what you’ll learn: [1:15] Jeremy introduces his guest, Erika Szychowski. [3:00] Launching a brand in China. [6:30] Erika talks about how she came up with the name, Good Zebra. [18:00] What led Erika to branch out and work in the food industry? [23:00] Leaving the corporate world behind and becoming an entrepreneur. [28:00] Why create an animal cracker product? [3