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Today we have Jon Olafsson, co-founder of Icelandic Water Holdings. He has spent the last 30 years building successful companies from the ground up and transforming them into industry leaders and he has done this in a variety of fields including entertainment, media, construction and many more. Jon started to build a media and broadcasting portfolio when he founded Skifan, Iceland’s largest music recording and distribution company with distributing rights for a variety of music and film companies such as Sony, Universal, Warner Music, Columbia Pictures, Miramax, 20th Century Fox and more. Jon co-founded the Icelandic Broadcasting Corporation (IBC), before moving into television in 1990, when he took over the Icelandic Television Corporation (ITC). In 1999, Jon merged all of his companies (Skifan and IBC) under one umbrella to form Northern Lights Communications, Inc. (NLC) – Olafsson served as chairman until November 2003 when he sold everything and stepped down to co-found Icelandic Water Holdings with his s