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Today we have Amit Bivas, Head of Marketing at Optimove. In addition to serving as a key member of Optimove’s management team, Amit is a seasoned marketing executive with extensive experience planning, developing and executing B2B and B2C marketing strategies from the ground up. Optimove’s mission is to help marketers drive measurable growth by autonomously transforming customer data into actionable insights, which then power thoughtful customer communications, at scale. Here’s a glimpse of what you’ll learn: [0:45] Amit Bivas joins the podcast to talk about Optimove. [2:45] How did Optimove get off the ground? [5:00] Who is the ideal client for Optimove? [8:30] Customer success stories. [10:00] Amit talks about partnering with Stitch Fix and onboarding new clients. [12:30] What is it like operating an international business? In this episode… Is there a role for relationship marketing in the ecommerce industry? Would you say that your organization engages in relationship marketing? What if there was a way t