Inspired Insider With Dr. Jeremy Weisz | Ecommerce Interviews | Entrepreneurship | Inspirational Stories | Business Lessons

Today we have Steve Denner, the co-founder and COO of Adestra. Adestra is an email and marketing automation platform that helps companies take people through a customer journey to give them exactly what they want. They make a distinction that it is a software and a service. I see why because all of the customer videos about Adestra talk about their high touch approach with dedicated account managers. Here’s a glimpse of what you’ll learn: [1:30] Jeremy introduces his guest, Steve Denner. [2:30] Steve talks about the internet landscape in 2004 and the opportunity he saw. [5:45] Where did the idea for Adestra come from? [9:30] Challenges faced along the way. [11:30] Popular features for Adestra starting out. [17:30] How Steve’s team serves their clients. [23:30] Incorporating customer feedback. [27:00] Why it’s important to hire the right people. What is Scrum Methodology? [30:00] Steve talks about developing an automation suite. [34:30] How are people using Steve’s heat mapping tool? [39:00] Steve talks about