Inspired Insider With Dr. Jeremy Weisz | Ecommerce Interviews | Entrepreneurship | Inspirational Stories | Business Lessons

Rick Cesari was the first person to use an infomercial to build a national brand name (Juiceman®) and then apply the same strategy to launch a number of other products and brands into the stratosphere: The Sonicare Toothbrush, the George Foreman Grill, OxiClean, and Orange Glo®, as well as Fortune 500 clients Microsoft and Clorox®. He is the founder and CEO of Cesari Media, a full-service direct-response marketing agency that provides production, media buying, interactive, and campaign management services.   Here’s a glimpse of what you’ll learn: [0:45] I introduce my guest, Rick Cesari. [1:30] Must have components of an infomercial. [2:30] How to get testimonials for your product. [3:30] Surprising stories from infomercials. [4:30] Why it’s important to educate the consumer. [5:30] Rick talks about working with Billy Mays. [7:00] Rick shares lessons from selling The Juiceman juicer. In this episode… What lessons can you learn and take away from a renowned marketing expert? How can you benefit from the pers