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Leveraging Niche Products to Build a Business with Bernie Thompson Founder of Efficient Era and Plugable Technologies

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Sinopsis

Today we have Bernie Thompson founder of Efficient Era and Plugable Technologies. Plugable Technologies is a top worldwide brand for USB, Bluetooth, and charging devices. Efficient Era takes the software developed that helped Plugable become one of the larger private label electronics sellers on Amazon to the masses. Bernie has worked as a programmer for IBM, software manager at Microsoft and much more. He is also the author of "FlyWheels and Feedback Loops: A Guide to Success for Amazon Private Label Sellers." Here’s a glimpse of what you’ll learn: [1:00] Jeremy introduces his guest, Bernie Thompson. [2:00] Bernie talks about his early career at IBM and Lynx. [5:00] Strategies of selling globally. [9:30] Where should US based sellers start to branch out internationally? [12:30] The biggest challenges in taking your business internationally. [14:30] What does a product release look like for Bernie and his team? [16:00] Selling as a vendor to Amazon. [18:00] How often Bernie and his team release products &