Inspired Insider With Dr. Jeremy Weisz | Ecommerce Interviews | Entrepreneurship | Inspirational Stories | Business Lessons

Today we have Kim Krause Schwalm, one of the top direct response copywriters. She has worked in the industry for more than 25 years creating breakthrough copy for companies like Boardroom, National Geographic, Healthy Directions, Rodale, Soundview, and many more. Kim was integral in launching a nutritional supplement company Healthy Directions that went on to become a multi-million dollar business within the first few years, she was the first female copywriter to have a control at Boardroom. Here’s a glimpse of what you’ll learn: [1:05] Jeremy introduces his guest, Kim Krause. [2:30] What did the alternative health space look like when Kim got started? [6:00] Taking risks and getting permission to fail. [15:00] Advice for new copywriters. [17:30] What goes into writing a good renewal? [29:00] A great initial offer. [32:00] Lessons learned from working with legends like Jay Abraham and others. [39:30] How did Healthy Directions come about? What were the lessons learned? [45:00] Kim talks about when she got th