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Crafting Compelling Sales Copy with Paul Bigham Founder of Bigham Agency

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Sinopsis

Today we have Paul Bigham one of the top direct response marketers and founder of the Bigham Agency. Summed up in a nutshell --Paul Bigham helps make it easy for people to feed the hungry, house the homeless, clothe the naked and heal the sick. No small feat. Brian Kurtz introduced Paul at a VIP Titan dinner as the largest non-Jewish contributor to the state of Israel. He has raised over a billion dollars for the state of Israel through direct mail. Here’s a glimpse of what you’ll learn: [1:05] Jeremy introduces his guest, Paul Bigham. [2:00] How many direct response mailers have Paul and his team sent out? [5:00] Paul shares some of the stories he’s heard from Holocaust survivors. [12:00] Lessons that Paul has taken away from his travels. [14:00] What is IFCJ? [16:00] Paul talks about how they market to donors and prospective donors. [25:00] Why do Christians give to help Jewish people. [26:30] What pieces of marketing work best? [29:30] What works in the for-profit sector? [32:00] Lessons learned from year