Inspired Insider With Dr. Jeremy Weisz | Ecommerce Interviews | Entrepreneurship | Inspirational Stories | Business Lessons

Today we have Kim Krause Schwalm, one of the top direct response copywriters. She has worked in the industry for more than 25 years creating breakthrough copy for companies like Boardroom, National Geographic, Healthy Directions, Rodale, Soundview, and many more. Kim was integral in launching a nutritional supplement company Healthy Directions that went on to become a multi-million dollar business within the first few years, she was the first female copywriter to have a control at Boardroom.   Here’s a glimpse of what you’ll learn: [1:00] Jeremy introduces his guest, Kim Krause. [2:00] Lessons learned early on from launching Healthy Directions. [6:00] Kim talks about when she got the chance to write for Boardroom. [9:00] The power of working together. [11:30] The challenge of navigating family and business. [17:30] Research as a secret weapon. In this episode… Have you ever thought of industry research as a secret weapon? Think about that for a minute, what would mean to research a topic so well that you kn