Inspired Insider With Dr. Jeremy Weisz | Ecommerce Interviews | Entrepreneurship | Inspirational Stories | Business Lessons

Today we have Ian Stanley who is a top direct response marketer. He has written email copy for large seven and eight figure companies with email lists topping 1.2 million subscribers. Ian is the founder of Fixt Water and is on a mission to change people’s lives by providing drinkable water, no matter the condition. He even has a disgusting video where he collected water with mud and waste and then drinks it after being filtered by a Fixt water pitcher. Here’s a glimpse of what you’ll learn: [0:55] Jeremy introduces his guest, Ian Stanley. [3:30] Why is Ian so confidant that his product works? [8:40] How did Ian come across the technology that makes his product work? [10:15] What got Ian involved with water filters? [17:00] What worked and didn’t work when Ian started selling filters and writing copy? [28:55] The components of success. [37:30] Ian’s influences in direct sales. [40:00] Earning your customers trust. [48:30] Ian talks about marketing his water filters. [57:30] Tactics & techniques. Principle