Inspired Insider With Dr. Jeremy Weisz | Ecommerce Interviews | Entrepreneurship | Inspirational Stories | Business Lessons

Healthy food matters to Kimberly Crupi Dobbins. A lot. It was her own health needs that motivated her to found Simple Squares, a supplier of premium organic nutrition bars. She bootstrapped the company after going on a sabbatical from Morningstar. She went from making the bars in her kitchen to selling over 1 million bars in year. They are sold in Whole Foods, Starbucks, and many more. Here’s a glimpse of what you’ll learn: [0:10] Jeremy’s introduction of this episode with Kimberly Crupi Dobbins. [1:25] How Kimberly got her nutritional snack bars into Starbucks and Whole Foods stores. [3:38] What vendors should consider before going into large chain stores. [5:26] Why Kimberly developed her healthy food product and why. [6:34] Kimberly’s routine when she was working full time and starting up the company. [7:14] The things that had to be built in order for Kimberly to quit her full time job. [12:44] The decision to expand her offerings and how she went about it. [16:00] What new owners don’t know that they ne