Inspired Insider With Dr. Jeremy Weisz | Ecommerce Interviews | Entrepreneurship | Inspirational Stories | Business Lessons

The natural foods industry didn’t see Jim Simon and his sister Annette coming. They are the co-founders of JimmyBar. JimmyBar is Jim’s 6th start up and he decided to tackle the food & obesity problem by creating a natural foods company. The company only uses wholesome ingredients that are gluten free and dairy free that people can actually pronounce. Jimmy Bars can be found in Whole Foods, Walgreens, Target, Kroger, and many more. Here’s a glimpse of what you’ll learn: [0:11] Jeremy’s introduction of Jim Simon, co-founder of Jimmy Bar. [0:57] The story behind the name of the product and company. [5:29] How Jim got their products into the first store and snowballed it from there. [12:39] The advice Jim gives to those wanting to get their food products into big stores. [20:17] The decision to release new flavors of bars. [25:40] Making adjustments to packaging and quantities. [30:35] The unique distribution path food products have to follow. [33:20] Lessons Jim has learned from going through a number of ac