Inspired Insider With Dr. Jeremy Weisz | Ecommerce Interviews | Entrepreneurship | Inspirational Stories | Business Lessons

Product Failures are one of the many obstacles Kimberly Crupi Dobbins has had to overcome as the founder of Simple Squares organic nutrition bars. She bootstrapped the company after going on a sabbatical from her previous company, Morningstar. She went from making the bars in her kitchen to selling over 1 million bars in year. They are sold in Whole Foods, Starbucks, and many more large scale retailers. Here’s a glimpse of what you’ll learn: [0:10] Jeremy’s introduction to this episode with Kimberly Dobbins. [1:25] The lowest moment in Kimberly’s journey and how she pushed through. [4:13] The proudest moment in Kimberly’s journey until now. [6:02] How Kimberly felt when Starbucks approached her about her products. [6:15] Kimberly’s advice for new and growing companies. In this episode… Nobody who’s built a company on a product wants to see what Kimberly Dobbins saw when she picked up a box of her nutritional bars that were about to ship. A slimy goop was oozing out of the cracks of the box. Dealing with a p