Inspired Insider With Dr. Jeremy Weisz | Ecommerce Interviews | Entrepreneurship | Inspirational Stories | Business Lessons

Quality Control matters tremendously to Matt Geddie and is what has set Skinny and Company apart in a very crowded market. Matt is the co-founder of Skinny and Company. Skinny and Company produces Coconut Oil products that have their origin in the jungles of Vietnam. They bootstrapped the company to over $800K in revenue per year and have a special patent pending technology on how they extract the coconut oil. Here’s a glimpse of what you’ll learn: [0:55] Introduction of Matt Geddie and his coconut oil product line. [3:08] What Matt saw that told him existing coconut oil products could be improved. [12:24] The biggest skeptic Matt’s company has been able to turn around. [18:10] What worked for sales early on and what works now. [20:40] Some of the surprising sites that gave great traction. [24:10] How Matt plans the content he’s producing to fuel the content marketing machine. [28:04] How the team determines what customer requests to explore. [36:23] The biggest sales ever for Skinny and Company: $200K in 3