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A Business Built on Full Transparency with Roy Krebs Co-Founder of Natural Stacks

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Sinopsis

Roy Krebs is cofounder of Natural Stacks with Ben Hebert (A-BEAR). Natural Stacks creates open-source dietary supplements for optimal performance. One of their flagship products CILTEP® is a nootropic used by athletes, rocket scientists and silicon valley execs. They founded Natural Stacks in 2013 and generated 7 figures in their first year. We have a lot to learn from them on building a business. Here’s a glimpse of what you’ll learn: [1:02] Jeremy’s welcome and introduction to this episode with guest Roy Krebs. [3:14] Roy shares his experience with Martin Jacobson, winner of the 2014 World Series of Poker. [11:08] The importance of high-profile testimonials for the Natural Stacks products. [11:52] The typical wants and needs when a celebrity is considering being sponsored by your product. [14:34] How Roy got Dave Asbury on board with Natural Stacks. [16:36] The inspiration behind the name of one of their flagship products, Ciltep. [31:06] The thought process behind the open-source approach. [35:22] Some o