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Dorie Clark is a top strategy consultant who has worked with clients including Google,Microsoft, Morgan Stanley, and many more. She teaches for Duke University at the Business School, and has lectured at Harvard business school, Stanford, MIT and many more.    She is the author of "Reinventing You" and her latest book "Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It” (Portfolio/Penguin, 2015) On this episode… Dorie’s new book, “Stand Out” is about building your personal brand in a way that gets you the attention and focus you need in order to move your projects forward. She’s become an expert at it, especially since she’s done that very thing for her own brand. In this conversation she shares a few of the ways she went about doing that, from her first efforts at getting her writing published on big name blogs, to submitting book proposals to publishers, to leveraging her books once they were published to build her email list into the tens of thousands. Dorie unloads a lot of stu