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Steve Dworman wrote, directed and produced 6 Successful infomercials that grossed over $300 million.   He created Curiosity Perfume and NuGlow Cosmetics which were the most successful fragrances ever sold on television.  He is Author of  "$12 Billion of Inside Marketing Secrets Discovered Through DRTV.”   He runs the company FromThe Lab and Inside Beautiful that curates beauty products to appear in retail.   http://www.inspiredinsider.com/steve-dworman-one-question-inspires/