The Optimistic Entrepreneur Podcast

  My Guest this week is Rob Wilson an expert marketer who is particularly adept with Using Active Campaign and this week's episode is all about how to establish build and grow your email marketing, in particular (but not exclusively) using Active Campaign.   This Week's Guest: Rob Wilson Founder of the BizSysMan, building business improving systems. Over 20 years in IT at the Director level. I work as the bridge between IT and the business to produce business systems that produce a return on investment. Expert in Active Campaign, OptimizePress, OptimizeMember. With certifications in Sales Funnel Creation and Content Marketing. Also loves WordPress and PHP programming :) In this Week's Episode you will discover: How email marketing can help your business Why using a proper Email Service Provider is important How to start building your email list How to develop your customer relationship with your email list How to get the most out of Broadcast Emails Why you might want to send out a single email The power o