Unbundled Attorney Mastermind

Episode 27: How Shifting Away from a “Big Retainer Mentality” Can Transform Your Firm Brian Winters’ experience while working for a big law firm included what he calls a “big retainer mentality.” Success there was measured by how large the initial retainer would be. After some convincing, Brian started offering more affordable services including unbundled “isolated task” work to his clients, and this change in his mentality and approach helped transform his practice. Today, Brian shares how he went about making this important change, the kinds of options he offers now, and how he talks about them with his clients. He also talks about his expansion into other parts of his state, and how he manages his mobile practice from the road. In this episode, you’ll learn: How Brian overcame his self-described “snobbery” of wanting to charge a big retainer as a requirement to feel successful, and how this shift in mentality transformed his practice How he explains unbundled options for clients by describing how he can h