Idea To Value - Creativity And Innovation

In this episode of the Idea to Value Podcast, we speak with Intellectual Property lawyer Robert Wright about the different ways to protect your ideas and innovation. See the full episode at https://wp.me/p6pllj-1Dh #IP #trademark #patent #troll #copyright #intellectualproperty We go through the different types of intellectual property, as well as which one is appropriate for which type of creative output, innovation or product. Topics covered in this episode: 00:01:45 - How Napster was Robert's introduction to Copyright and the creative process 00:04:45 - The different types of intellectual property protection: Trademarks, Copyright and Patents, and the costs associated with each 00:14:15 - the misunderstanding of what IP protection actually brings: It allows you to enforce your ownership against people who are infringing on it, but this needs to happen at a cost 00:19:30 - Enforcement does not happen automatically 00:22:30 - How patent trolls have changed the value and usage of patents 00:25:00 - How Amaz