Idea To Value - Creativity And Innovation

In today's episode of the Idea to Value Podcast, we speak with international creativity advocate Dr Robert Alan Black. We touch on his history working with the late, great Prof Paul E Torrance and speak about the history of creativity research. See the full episode at https://wp.me/p6pllj-1zt  Topics covered in this episode: 00:01:15 - Dr Black's history in architecture and advertising, leading him to the new field of creativity research 00:06:30 - Who was Prof Paul E Torrance and his impact on the field of creativity research 00:09:30 - How creativity tests were developed in the 1950s 00:12:30 - The differences between creativity and highly creative thinking, which is "generation of new (to you) ideas" 00:14:30 - The difference between analytical, intuitive and divergent thinking 00:19:00 - The challenge of develop creative thinking skills 00:22:30 - Moving away from studying sick people, to studying psychology 00:26:30 - How people can learn to improve their creative thinking skills, using the SPREAD frame