Idea To Value - Creativity And Innovation

In today's episode of the Idea to Value podcast, we speak with Australia's top facilitator of Systematic Inventive Thinking, Rachel Audigé. See the full episode at https://wp.me/p6pllj-1y9 We speak about her new book Unblinkered: The quirky biases that get in the way of creative thinking...and how to bust them, about how biases manifest themselves in our workplace and what we can do about them. Topics covered in today's episode: 00:01:20 - Rachel's history coming to innovation through marketing 00:03:30 - What is Systematic Inventive Thinking (S.I.T.) 00:06:00 - What are biases and how do they affect innovative thinking 00:08:30 - Bias: Cognitive Fixedness 00:12:45 - Structural Fixedness and Relational Fixedness 00:17:00 - The need to be introspective and work inside-out again 00:19:30 - How to name your own biases Links mentioned in today's episode: Rachel's website: https://rachelaudige.com/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and