Idea To Value - Creativity And Innovation

In this episode of the Idea to Value podcast, we speak with one of the original kings of paid marketing, Perry Marshall. See the full episode at https://wp.me/p6pllj-1y8 Perry wrote the highest-selling book on internet advertising, the Utlimate Guide to Google Ads, and has since spent his time refining the 80/20 Pareto principle into strategies to help companies focus on the parts of their business which bring the most reward. Topics covered in today's episode: 00:01:30 - Perry's history in cracking how to do online advertising. Times of great uncertainty are times of great opportunity. 00:07:00 - How Google changed the way advertising works 00:09:30 - There is no longer an advantage to doing more and more all the time 00:13:30 - How a surprise visit from Perry's brother started the journey to reducing everything in his business and life 00:17:00 - The 80/20 principle is about choosing what not to do, then allowing you to focus on what works better 00:22:00 - The 2,700 Dollar espresso machine 00:25:00 - How