Idea To Value - Creativity And Innovation

In today's episode of the Idea to Value podcast, we speak with Design expert Eric Quint. As a former Chief Brand and Design Officer at 3M and Head of Design Management and Consulting at Royal Philips, Eric has extensive experience in understanding what it takes to get design embedded within large businesses. See the full episode at https://wp.me/p6pllj-1xN We speak about the way innovation is approached at 3M and Philips, how this has changed over time, and what it takes to scale creativity and design. Topics covered in this episode: 00:01:15 - Eric's journey coming into design and innovation 00:02:45 - 3M's way of innovating, especially the famous "15% Rule" capacity 00:04:30 - Should everyone be involved in innovation? Being clear on what should not be done. 00:09:00 - How 3M tried to optimise its operational effectiveness, and the impact of those efforts on their innovation capability 00:11:45 - His role at 3M and his work at Philips 00:15:00 - Why a company should collaborate with outside external firm