Idea To Value - Creativity And Innovation

In today's episode of the Idea to Value Podcast, we speak with songwriter Cliff Goldmacher. See the full original episode at https://wp.me/p6pllj-1uZ  Cliff is a Grammy-recognised, #1 chart-topping hit Songwriter, and we speak about his creative process, collaborating with other artists, and finding out what companies can learn from songwriting. Topics covered in this episode: 00:01:00 - Cliff's history writing over 1000 songs, and his experience writing  00:03:00 - The songwriters who succeed are the ones that treat it as a business, not the starving artists  00:04:30 - Cliff explains his own creative process, based a lot on routine and process 00:06:30 - Perfect is the enemy of done. It's more important to get into FLOW 00:07:30 - The five aspects of songwriting which can be translated to help companies innovate more effectively 00:10:45 - Using metaphors and the chorus to communicate more effectively 00:14:30 - How some artists have more strength in performing, and sometimes need help with the creative a