Idea To Value - Creativity And Innovation

In today's episode of the Idea to Value podcast, we speak with the creator of the Bose Noise-cancelling headphones, John Carter. See the full episode at https://wp.me/p6pllj-1u8  We discuss how challenging it is to develop completely new technology, the difficulty in describing its value and marketing it, and getting buy-in for innovation processes in your company. Topics covered in today's episode: 00:01:00 - John's background and journey with Dr Bose 00:03:00 - The history of the noise-cancelling headphones actually started by trying to improve audio performance, before later finding the noise-cancelling value proposition 00:04:00 - The challenges were not just technical, but in convincing marketing and distribution channels to create a new product category 00:08:00 - Innovation is not a team sport, it is usually done by one or two people 00:10:00 - The three aspects required for innovation: leadership, governance and process 00:12:30 - The reasons why functional managers are challenged by new innovations