Idea To Value - Creativity And Innovation

In today's episode of the Idea to Value podcast, we speak with Rob Lowe, head of Value Creation and Marketing at LEGO Ventures. See the full episode at https://wp.me/p6pllj-1tN  We speak about what innovation and creativity mean at Lego, and how they look for partners to invest in. Topics covered in today's episode: 00:01:00 - What is LEGO Ventures and its purpose: Play can be a great basis of learning 00:03:20 - How creativity and innovation is a part of the culture at LEGO 00:05:00 - What makes an investment interesting for LEGO 00:08:30 - The reason why the Ventures team is separate from the core business 00:10:00 - What "value" means for LEGO, going beyong ROI 00:11:00 - The link between the idea and the team in how investment choices are made 00:14:00 - The dangers of diversifying innovation too far from the core business 00:18:00 - What LEGO has learned about venture building so far. In order to be excellent, you need to narrow your focus Links mentioned in today's episode: LEGO Ventures website: htt