Idea To Value - Creativity And Innovation

In today's episode of the Idea to Value podcast, we speak world-renowned futurist Daniel Burrus. He has written 7 bestselling books on innovation, including the Anticipatory Organisation, and has also started 6 leading companies himself. We speak about the difference of hard trends (that will definitely happen) and soft trends (assumptions, that might happen or might not), and using the principles of hard trends to guide your innovation efforts. Get The Anticipatory Leader at an exclusive discount here. Topics covered in today's episode: 00:02:30 - What is a professional futurist? 00:04:00 - How to use the 500 known cycles, as well as linear and exponential trends, to predict hard trends and soft trends 00:07:00 - Value is delivered when you tie an opportunity to a trend 00:09:00 - The three types of hard trends 00:16:00 - Doing the opposite, and the Skip-It principle 00:18:30 - Innovation and businesses based on certainty are low risk 00:19:30 - When most people try to look forward, they use legacy thinkin