Idea To Value - Creativity And Innovation

In today's episode of the Idea to Value podcast, we talk with Steve Blank, senior innovation fellow at Columbia University, serial entrepreneur and the founder of the Lean Startup movement. See the full episode at https://wp.me/p6pllj-1th  We speak about what makes a successful startup, what large companies get wrong about innovation and how he has seen Lean Startup evolve and change over the past few years. Topics covered in today's episode: 00:01:15 - How Steve started 8 startups in 21 years, and what this taught him about how innovation works 00:03:00 - How his Customer Development methodology morphed into the Lean Startup method (including insights from Alex Osterwalder and the Business Model development) 00:07:30 - How the meaning of "Startup" has changed over the past few decades 00:12:00 - The moment he realised "there are no facts inside your building", you need to go out and understand what customers think 00:15:00 - How to test hypotheses. Lean startup is just the scientific method, using minimum