Idea To Value - Creativity And Innovation

In today's episode of the Idea to Value Podcast, we speak again with David Burkus about his new audiobook: Pick a Fight. See the full episode at https://wp.me/p6pllj-1sQ  We speak about why underdogs do so well, and what it takes to get your team to rally behind a cause. Topics covered in today's episode: 00:01:45 - People don't want to join a company, they want to join a crusade 00:02:30 - What are you fighting for? 00:05:30 - The three types of fights that a company can choose from: Revolutionary Fight (like Ellevest), Underdog Fight (like Netflix) and Ally Fight (like WD40) 00:14:30 - Being an underdog appears to make you more creative, as shown by research by Samir Nurmohamed 00:18:00 - The story of the Netflix HR document, which shows how you need to allow people to do their best work 00:22:00 - Leaders don't need to develop a vision, it is about describing the vision which already exists in the people Quote from the episode: How to find out the purpose of your organisation, ask these two questions of