More Cheese Less Whiskers

There are many ways to find potential customers, but taking a moment to think through the most effective way can multiply your results. Today on the More Cheese, Less Whiskers podcast we're talking with Cody Burch. I've met Cody a couple of times at Nick Kusmich’s events and he's what you would call, an expert funnel builder. He has a really great process that I love the name of, called the ‘One Hour Funnel’ because it promises a big benefit and you know exactly what you're going to get at the end of it. We had a great conversation about this philosophy of making things as convenient as possible for people. We talked about how he identifies leads right now, and how he uses webinars as a way to get in front of people in his own funnel process. We talked about the idea of using a book or gift card to turn people from invisible prospects to visible prospects as a multiplier for his webinar, always driving towards doing something for people as opposed to showing people how to do something. This call went so fast