More Cheese Less Whiskers

There is a lot of syndication, or leverage to be found when you start to look at the other relationships your ideal client already has, the people they are already working with. Today on the MoreCheeseLessWhiskers podcast we're talking with Jerry Levinson, who runs a small family business, as he likes to say, in Arizona. He loves to joke about that because everyone in the family is under five foot six. Jerry runs a great a carpet and flooring business, that he's driven by marketing. He loves marketing. He's a legitimate marketing lover, and I got to spend three days with him here in Orlando at our Breakthrough Blueprint event last week, and then today we're doing the podcast. It's usually the other way around. People come on the podcast and then come to a Breakthrough Blueprint, so it’s fun to do it the other way around, and have this conversation on the back of the event. As you're listening, you'll hear how we really start to think about developing the program he's got, a program that focuses on a specific