More Cheese Less Whiskers

Today on the MoreCheeseLessWhisker.com podcast we're talking with Thomas Arrigo and Thomas has one of the best book titles for a lead generator, The Six Figure Woodworker. It was the title we came up with together on a book title brainstorming call we did for our 90-Minute Books service, and today we talked about the whole process of using a book like that as the beginning of a relationship. We spoke about selecting an audience; people who are aspiring full-time woodworkers or people who want to make more money with their woodworking, then how to build a community, and how he can lead into an academy type situation where he's able to help people set up their six figure woodworking business. We ended by talking about the end game, and the millionaire woodworker… You can see how this is all about speaking to the right person. You just need to say the words Six Figure Woodworker and people are crystal clear on what it's about and what they will get from it. There’s a lot in this show and we covered all the bases