More Cheese Less Whiskers

Joining the conversation your customers are having, before they start having it with all your competitors, is a great way to ‘be there for them’, before they even know they need you… Today on the More Cheese Less Whiskers Podcast we're talking with Kirby Virden who owns a sign company that helps businesses with their outdoor signage. We had a really great conversation, talking about the mistakes people make with their signs, what works, what doesn't, and really looking at what’s the purpose of signage. When you think about it, if you're focused on the outcome, the job of work you want that sign to do, it's a different kind of thinking than just putting your logo and your company name up there. He has a great knowledge of the business and hatched some great plans, talking about how to find people who are thinking about getting signs, earlier in their thinking… before they ever get to the point of submitting requests for proposals from every sign company in town. How can we find those people earlier? There’s a