More Cheese Less Whiskers

Today we have Janice Berthold with us, an insurance specialist in California, where she works with large companies, companies with 200 plus employees, who have large workers' comp insurance premiums. She helps them not only lower the cost of their premiums, but to change the way they approach worker's comp, from safety and risk assessment, through to creating a great environment. She’s had great success, and this year, a 100% close rate with the people she’s spoken with. As you'll hear, she really knows her stuff. She knows how to help people and she gets amazing results. This is a great bonus when you’re looking at a new marketing campaign. Knowing with 100% confidence that you're able to get an outstanding result for someone, really gives you the confidence to turn up the volume in the before unit. We talked about ways to amplify what she's doing today and take it from a one-to-one approach, going out to people individually, to a strategy where we can pick a pool of 1000 of her ideal CFOs and create a marke