More Cheese Less Whiskers

Today we’re talking with John Blake all the way from Perth, Australia. The city that has the lucky distinction of being the most populated, isolated, city in the world. The good news is, that hasn’t stopped Blake from building a really nice business helping other businesses crack their marketing codes. We had a great conversation about the opportunity he now has to, instead of doing original work all the time; finding new clients, starting a new project, continuing to grow and raising the income by either doing more work or raising prices and finding a higher and higher value clients, we talked about the idea of getting leverage from the work he's already done by doing work one time that he can syndicate to other businesses all over Australia. This is a subject that's near and dear to my heart. Something I’ve built a lot of my career on is creating what I call scale ready algorithms; to crack a code, and then roll it out across the country to local businesses that can use that same strategy again and again. I