More Cheese Less Whiskers

Welcome to the 52nd episode of the morecheeselesswhiskers.com podcast. One year ago today we launched the More Cheese, Less Whiskers podcast. Can you believe it’s been a year already? Today I’ve got a real treat for you. As it’s our birthday episode, I wanted to do something special and I have just the thing. A few months ago, I was driving home from St. Petersburg to Orlando and I got a text from my friend Frank Kern. Frank was working with one of his clients on a nine word email campaign and had questions about some of the follow-up steps. What to do after the emails sent. So I said, “I’m stuck in traffic, let’s hop on my conference line, we can talk it out and hatch some evil schemes” as we often do. I want to give you a behind the scenes look at how this kind of conversation actually happens. The conversations we have in real life. We’ll maybe do this once a month, certainly when we’re together in person we’ll have conversations like this for days (when we’re not joking around, making fun of things and wa