More Cheese Less Whiskers

Hello and welcome to the More Cheese Less Whiskers podcast. My name is Dean Jackson and today we have a great episode with Peter Van Stratton.  Peter is a exterior cleaner in Vancouver, Canada. He has a really cool opportunity in that he's been using a lot of the marketing ideas we talk about, a lot of the ideas using direct response and thinking about a before unit to generate new business. He's been using some direct mail strategies with compelling offers to start a relationship with him and he's figured out something that a lot of exterior cleaners have not figured out. We had a great opportunity to talk about how to take that knowledge, leverage it, and maybe introduce it to other exterior cleaners, or take that information and create a new opportunity for him to be the before unit for other exterior cleaners, or even create a whole franchise around it. This is a great episode that's going to be appealing to you if you've figured out something in your business and you've ever wondered, "I wonder if I coul