More Cheese Less Whiskers

Welcome to the More Cheese Less Whiskers podcast and today I'm talking with Steve Cunningham from ReadItFor.Me. Steve & I met about 5 years ago when ReadItFor.Me did a beautiful video summary of the breakthrough DNA book, and they have a pretty cool concept. They take the world leading business, marketing & leadership books and summarize them into a short, easy to consume video and text. I really love this concept because it's such a high leverage way to learn and to get the gist, the essence of all of the books, to know which ones you want to dive into deeper. He has a great concept. We talked a lot about how to get the word out about the idea. We hatched some evil schemes on how to promote a new program they have where you can get a lifetime subscription. They've been offering for years as a monthly subscription or an annual subscription, and now they have shifted, where the whole thing now is about creating a movement, creating a world full of people who are leading and learning. I think you're goi