Luxury Listing Specialist - Dominate High End Listings In Any Market

When selling luxury real estate, the biggest challenge is that luxury home buyers rarely have a sense of urgency. Even if they feel the need to upgrade to something bigger or better, they’re often too busy to actively pursue buying a new home. Because of this, it can be challenging to get their attention and even more challenging to get them to come see what you’re selling. It’s a given that when you’re selling a high-end or unique property, you want to get high-quality traffic. So you need to ask yourself, “What can you do that's different from the competition?” One effective way to market a home is through event-based marketing. And I’m not talking about having an open house where you having appetizers and giving away prizes. The overall idea of event-based marketing is that the event is both something with true value - independent of the house or agent... and that it’s fun. In markets where getting rival brokers in to preview a luxury home for their clients is key, these events can provide a true entic