Luxury Listing Specialist - Dominate High End Listings In Any Market

The real estate industry is full of great agents, so we have to go the extra mile to distinguish ourselves. How can we protect ourselves from competitors attempting to discredit us- and why should we avoid belittling our competition? How can we show potential clients we’re the obvious choice? On this episode, owner of Waterfront Properties and Club Communities, Rob Thomson shares how we can differentiate ourselves from any competition.   Be careful not to compare yourself with other agents- it just sounds like you’re badmouthing the competition. -Rob Thomson   Takeaways + Tactics  It’s perfectly acceptable if we aren’t involved in the transaction process personally, but we have to tell our clients upfront. Don’t let competitors use this to discredit us.  Don’t belittle competitors. Instead of getting involved in what makes us ‘good’ or ‘bad’, we should be telling potential clients what makes us different.  Instead of telling clients what we offer, invite them to the office to see for themselves-