Luxury Listing Specialist - Dominate High End Listings In Any Market

The most important skills when it comes to successfully selling luxury properties are branding and creating powerful marketing strategies tailored to each unique property. What is the process of determining the best marketing strategy for each luxury property? How do we play to our strengths? How do we build an authentic brand? On this episode, Markus Canter, Berkshire Hathaway luxury property director and co-founder and CEO of St. James + Canter Luxury Real Estate, shares on how we can reverse engineer the perfect marketing strategy for our luxury properties.  It’s important to analyze the best media to reach your buyer. --Markus Canter   Takeaways + Tactics:  California is the most sought after market. 82 out of the top 117 listed luxury properties in the country are located there.  When it comes to marketing luxury properties, it’s not about any exposure, it’s about the right kind of exposure targeted towards the buyer you want.  It’s important to establish yourself as a top agent in your dem