Luxury Listing Specialist - Dominate High End Listings In Any Market

Success in real estate relies on marketing, so it’s important that agents have effective strategies. What are some ways to market yourself and see great results? Can you do it without being attached to a well-known brand? On this episode, I talk with Jay Macklin, owner of Platinum Living Realty, to hear how he’s branded himself and what it’s done for his business.     It’s not about the agent. It’s about what’s in it for the consumer. -Jay Macklin   Takeaways + Tactics Spend less time worrying about the brand you’re attached to and focus on your client’s experience with you, personally. Articulate your unique and compelling value to your consumer. If you’re going above and beyond, ensure your customer knows that. If you’re new to luxury real estate, immerse yourself in the market by going on broker’s tours and open houses.   At the start of the episode, Jay shared on his background and gave a brief overview of his timeline in the real estate industry. He then spoke about how agents should g